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Real Brands. Real Results.

Detailed breakdowns of campaigns we've run — the challenges, the strategy, and the measurable outcomes. No cherry-picking, no vague numbers.

★ Featured Case Study
Kitchen Organiser Brand: Zero to £340K Revenue in 9 Months
A UK private label brand launched in December 2023 with no organic ranking, no reviews, and a budget of £5,000–£8,000 per month. We took over full PPC management and listing optimisation on day one.
£340K
Total Revenue
5.5%
Final TACoS
70%
Organic Sales
UK Marketplace PPC Strategy Listing Optimisation A+ Content 9 Month Engagement
Month-by-Month Highlights
Month 1 — FoundationFull keyword architecture built. 3 primary, 14 secondary, 80+ long-tail keywords. TACoS: 39.2%. ACoS intentionally high to build rank velocity.
Month 3 — MomentumOrganic rank broke page 1 on primary keyword. Sponsored Brand Video launched. BSR improved from #84,200 to #12,400.
Month 5 — Turning PointOrganic sales overtook paid for the first time. TACoS dropped below 15%. ROAS averaged 3.4×.
Month 9 — ScaleBSR peaked at #1,840. 70% of all sales organic. TACoS: 5.5%. Brand profitable and scaling without ad dependency.
Bedding & Home Textiles🇬🇧 UK Marketplace
Private Label Bedding Brand: £85K Year-One Revenue from Launch
A new UK private label seller entering the competitive bedding category with no history, no reviews, and no existing listings.
Challenge
The client had sourced a range of premium microfibre duvet sets but had no idea how to structure their catalogue, what keywords to target, or how to structure an effective launch. They needed everything built from the ground up.
What We Did
Full catalogue setup (6 SKUs, 3 variations each) Keyword research — 120+ terms mapped SEO-optimised titles, bullets & descriptions A+ Content and Brand Story designed 90-day launch PPC strategy executed Review velocity strategy implemented
£85K
Yr 1 Revenue
4.7★
Avg Rating
Top 5
Category BSR
19%
Conv. Rate
Catalogue SetupListing SEOPPC Launch
2024
Health & Supplements🇺🇸 US Marketplace
Supplement Brand: ACoS from 48% to 17% in 8 Weeks
An established US supplements brand with £12K/month ad spend that was poorly structured and generating minimal profitable return.
Challenge
The brand had been running the same auto campaigns for 18 months with no negative keyword strategy, no match type progression, and 48% ACoS eating into margins. Their agency had stopped reporting entirely.
What We Did
Full PPC audit — identified £3,200/mo wasted spend Rebuilt campaign architecture from scratch Implemented aggressive negative keyword strategy Launched phrase and exact match campaigns Weekly search term harvesting cadence Listing CTR optimisation (main image split test)
48%
Starting ACoS
17%
Week 8 ACoS
+38%
Sales Volume
3.8×
ROAS
PPC RebuildListing CTR
2024
Pink Salt Lamps🇪🇺 EU — DE, FR, ES
UK Brand Expands to 3 EU Markets — +210% Total Sales
A UK-based pink salt lamp brand with a strong UK position wanting to expand into Germany, France, and Spain but lacking the expertise to do so.
Challenge
The client had no translated listings, no EU marketplace accounts properly configured, and no understanding of the keyword differences between markets. Previous expansion attempts had resulted in suppressed listings and zero sales.
What We Did
Full marketplace setup — DE, FR, ES accounts configured Market-specific keyword research for all 3 markets Translated and localised all listing content FBA inbound shipment plans for EU fulfilment Market-specific PPC campaigns launched VAT compliance guidance provided
3
New Markets
+210%
Total Sales
6mo
To Profitability
22%
DE Market Share
EU ExpansionLocalisationPPC Launch
2024
Beauty & Skincare🇺🇸 US Marketplace
Skincare Brand Conversion Rate: 8.1% to 19.4% After A+ Overhaul
A US natural skincare brand with solid traffic but poor conversion — paying for clicks that weren't converting into sales.
Challenge
Good product, solid reviews, strong keyword rank — but conversion rate of 8.1% was well below category benchmark of 15–18%. The issue was entirely visual: main image, infographics, and A+ Content were generic and failed to communicate key differentiators.
What We Did
Full listing creative audit and competitor analysis New main image strategy — A/B tested 3 variants 6 infographic images redesigned A+ Content module rebuilt (before/after, ingredients) Brand Story created and published Bullet copy rewritten with conversion focus
8.1%
Before CVR
19.4%
After CVR
+139%
Sales Lift
-31%
ACoS Drop
A+ ContentCreative DesignListing Copy
2025
Sports & Fitness🇬🇧 UK + 🇺🇸 US
Fitness Equipment Brand: Full Account Rescue from Suspension Risk
A fitness accessories brand facing account health warnings, policy violation notifications, and a suppressed best-selling ASIN with no clear resolution path.
Challenge
The client had received multiple policy warnings, had their top ASIN suppressed for compliance reasons, and were at risk of account suspension. Their previous agency had gone silent. Revenue had dropped 65% in 6 weeks.
What We Did
Emergency account health audit within 24 hours Root cause analysis of all violations identified Plan of Action (POA) drafted and submitted ASIN suppression resolved in 7 days Compliance overhaul across 18 ASINs Ongoing account health monitoring implemented
7
Days to Resolution
-65%
Pre-Rescue Drop
+180%
Revenue Recovery
0
Violations Since
Account HealthComplianceAccount Mgmt
2024
Pet Products🇺🇸 US Marketplace
Pet Accessories Brand: BSR #34,000 to Top 300 in 90 Days
A US pet accessories brand with an underperforming catalogue — poor SEO, no A+ Content, and campaigns running with no negative keyword strategy.
Challenge
The brand had been on the platform for 2 years with minimal growth. BSR had stagnated at #34,000 in their sub-category. Organic keyword rankings were declining month over month and conversion rate was poor at 6.8%.
What We Did
Full keyword ranking audit and gap analysis Title, bullets, and backend keywords overhauled New infographic set designed (6 images) A+ Content with comparison module created Targeted ranking campaigns launched for 8 keywords Subscribe & Save programme activated
#287
Best BSR
+161%
Revenue Growth
14.2%
Conv. Rate
90
Days
SEOCreativePPC + Ranking
2025
Aggregate Performance

Results across all active engagements

Summary data from our current and recent client portfolio, updated quarterly.

Metric Client Average Before Client Average After Improvement
Advertising Cost of Sales (ACoS)38.4%16.2%↓ 57.8% reduction
Total Advertising Cost of Sales (TACoS)22.1%9.8%↓ 55.7% reduction
Return on Ad Spend (ROAS)1.8×3.9×↑ 116% improvement
Listing Conversion Rate7.3%16.8%↑ 130% improvement
Organic Keyword Rankings (Page 1)4 keywords22 keywords↑ 5.5× increase
Monthly Revenue Growth (first 6 months)Baseline+178% average↑ 178% average lift
Account Health Score72% average98% average↑ 36% improvement

* Results vary by brand, category, and marketplace. Past performance does not guarantee future results. Data represents a portfolio of 50+ brand engagements since 2019.

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